Microsoft Corp. MSFT 0.85%▲ has embarked on a campaign in Europe to create allies and disarm critics as it comes under greater scrutiny in one of its largest markets.
Competitors accuse the software giant of abusing its position as the world’s second-largest cloud company after Amazon.com Inc. to outflank European companies. Microsoft is responding with a mixture of perks and persuasion—and in some cases struggling to make headway.
After German cloud-computing company Nextcloud GmbH filed an antitrust complaint against Microsoft with the European Commission, a lawyer for the U.S. giant called Nextcloud with an offer, said its chief executive, Frank Karlitschek.
Nextcloud had accused Microsoft of suppressing competition by pushing customers to use its rival cloud software by bundling it with its Windows operating system. The German company had also formed a consortium of European companies concerned about Microsoft. The Microsoft lawyer asked Nextcloud if the companies could work together in some way, offering benefits—including promoting Nextcloud’s logo in Microsoft’s marketing material—if the German company dropped the complaints, said Mr. Karlitschek.
The overture didn’t succeed. Mr. Karlitschek refused.
Source: The Wall Street Journal